Product Portfolio

Our Products

National Consumer Study

Bring consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use.

Simmons DataStream℠

Assess advertising performance and detect shifts in consumer trends in a single-source situation.

National Hispanic Consumer Study

Improve your Hispanic marketing efforts by providing unique insights and vivid profiles of Hispanic consumers including lifestyles, attitudes, brand preferences and media use and more.

Multi-Media Engagement Study

Understand consumer engagement with nearly 800 different magazines, TV programs/networks and Website.

Simmons Connect

Cross-platform profiling and media planning tool that reports consumer behaviour and attitudes across 11 media platforms.

New Media Study

Discover how consumer use new and emerging media platforms, including mobile phones, social networking, instant messaging, blogs, gaming, social tagging/bookmarking, online video/audio and dozens of other media channels.


Reports nearly 60,000 consumer data elements, including media behaviours, brand preferences, and attitudes down to the ZIP Code level across the country.

Television BehaviorGraphics™

Link the deep consumer insights within Simmons National Consumer Study with Nielsen Television Index.